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wondering what ingredients your skin needs?
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Allaura only uses 100% vegan ingredients & natural resources for a more sustainable future. All products are chemical free.

I like to keep it custom around here, while being as sustainable as possible for our planet at the same time.

Allaura uses 100% recyclable & reusable packaging, minimising waste & CO² emissions. 

I stand fully against animal testing & do not test any of my products on animals.

All of Allaura's products are handmade with love by me, Emma here in our beautiful country Aotearoa.

Did you know?

Many cosmetics can contain up to 80% water. Allaura's products are compact & lighter to ship, with a lower carbon footprint!

I like to keep it custom around here

while also looking after our planet at the same time. Allaura is Vegan, Cruelty Free, Plastic Free, Chemical Free, Waterless, made from all natural ingredients & 100% recyclable packaging. 

Check out the Sustainability Page on what my packaging is made from & how I keep it plastic free!

I desired to see a change

in the cosmetic industry after trying countless products which I had no idea what was actually in them. I started making my own custom masks so I knew exactly what I was putting on my skin.

All products allow you to choose exactly which ingredients you would like in them. Take the Skin Quiz to find out! You can also visit the Ingredients Page for information about every ingredient. 

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Not sure which ingredients to get?

To find out your recommended powders based on your skin type, answer these 3 questions!


Born in Finland, half Kiwi & half Finn, now living in beautiful New Zealand. Learn about me & why I founded Allaura Cosmetics!

Who is the face behind New Zealand's 1st Plastic Free, 100% Natural, Vegan & Cruelty Free Custom Cosmetics?

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Cobi Wilson, NZ

"I purchased the Cacao x Matcha mask & since the first use it is undeniably one of the best masks I’ve ever used. After the first use It made my skin feel super soft, not to mention the colour to each one is an absolute win. I now use nothing else on my face, I’ve settled with a product that does my skin wonders all whilst feeling pampered at the same time! "



Charlotte Johnson, NZ

"After using my cacao x matcha mask, my skin felt smooth & hydrated, with a natural glow. This product also didn't irritate my sensitive skin nor had any signs of redness. All you need to do is mix your chosen ingredients with water to create your clay mask. Love love love it!"



Bree, NZ

"I was shocked by how smooth and soft my skin was afterwards but most of all, I had no nasty reactions to it! And that's saying something with my extremely sensitive skin. I'm prone to reacting to products but when they're natural and/or organic with no added nasties, I am often fine as was the case this time!"


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